How did we make our brand Hei Luonto?

Our brand had its beginnings with my husband's allergies and skin issues.

My husband has various type of allergies, and his reactions to allergens are quite severe. He is particularly sensitive to fragrances, cosmetics, and bath products, often experiencing intense itching and skin redness, and in severe cases, swelling in his ears and neck. Therefore, choosing products for his skin has always been a challenge. Products with simple ingredient lists and minimal fragrance or additives are hard to come by, making it difficult for him to find suitable skincare options. As a result, my poor husband has been using unscented soap, rarely applies lotion, and has given up on wearing perfume altogether.

During our journey to address his allergies and dry skin issues, we discovered the world of natural remedies, including water therapy and plant tinctures. Through this process, we realized that many people, like my husband, are sensitive to fragrances and additives. This realization led us to create this brand.

Our products prioritize minimizing allergen-triggering colors, fragrances, and chemicals. We focus on creating eco-friendly products that allow the skin to absorb moisture and naturally eliminate impurities.